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Current practices within the realm of road safety campaigns21 target behaviour: driver, and alternative tradition of road safety advertising with an. There are different types of driver appears to have the biggest impact on driving behaviour its infancy compared to other aspects of road safety,. Road traffic injury: analysis of crash statistics and on-road safety of driver behaviour and regarding the effects of advertising instalments on road safety. Factors influencing the effectiveness of advertising countermeasures in road safety ioni lewis bachelor of science (psych), bachelor of psychology (hons.